ENGAGEMENT | PRINT ADVERTISEMENT DESIGN

TallyExpress is a lumber end tally system that uses object-recognition technology and machine learning to measure each board in a bundle. We were approached by the team at DMSi to create a new print advertisement for TallyExpress that would run in a number of industry publications. The previous set of ads had been running for a number of years and their team felt that they were losing effectiveness with their target audience.

 

We were tasked with creating a new print ad that would be bold, captivating, and attention grabbing, while still maintaining the DMSi and TallyExpress brand standards. We leveraged a bold full-page image and incorporated a new campaign slogan and simplified page copy to create an advertisement that would jump off the page.