Celebrating Real American Hardwood

OVERVIEW

The Real American Hardwood® Coalition (RAHC) inspires a stylish and healthy environment by educating consumers on the many benefits of Real American Hardwood® products, including appearance, durability, lifetime value, healthy home, and sustainability. RAHC serves as a collaborative platform, bringing together stakeholders from across the hardwood industry to promote American hardwoods' sustainability, versatility, and value. 

The RAHC initially launched a consumer-facing website (RealAmericanHardwood.com) in 2022. In 2023, the National Hardwood Lumber Association (NHLA) was awarded a USDA Forest Service Wood Innovations grant to support and expand markets for the United States hardwood industry, specifically targeting a professional audience of architects, designers, engineers, builders, and specifiers. As the NHLA partnered with the RAHC, they tapped Heartwood Brands to design and build a new website that would help accomplish their objectives. 

After months of collaborative efforts, the new website (www.RealAmericanHardwood.pro) was launched in conjunction with the debut of the NHLA and Real American Hardwood® partnership at NeoCon 2024 in Chicago.