OUR CLIENT
Showcasing the Leader in Fine Hardwoods
ENGAGEMENT | BRAND ANTHEM VIDEO, WEBSITE DESIGN & PHOTOGRAPHY
Distilling over 30 years of hardwood expertise, passion, and dedication.
OVERVIEW
Established in 1988, Prime Lumber Company prides themselves on delivering premium wood products with unparalleled quality and service. Since day one, they've grown to become a trusted partner for businesses across various industries. Their commitment to quality and integrity, advanced production facilities, and a team of seasoned professionals ensure that they consistently meet and exceed their customers' expectations.
In the lead up to the 2024 International Woodworking Fair in Atlanta, Prime Lumber Company was looking to modernize and refresh a number of their marketing touchpoints, including a new website, print advertising, and a compelling brand anthem video. We collaborated with the leadership team at Prime to create a concept, coordinate on-location filming, and subsequently edit and produce a brand anthem video that truly captured the company's essence. More importantly, given a tight deadline, we were able to deliver the video just in time to add an eye-catching new centerpiece to Prime Lumber Company's booth at IWF.
SERVICES PROVIDED
UI/UX DESIGN
WEB DEVELOPMENT
PHOTOGRAPHY
VIDEO PRODUCTION
MOTION GRAPHICS
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WEBSITE DESIGN & DEVELOPMENT
BRAND PHOTOGRAPHY
We partnered with local photographer, Bert VanderVeen from VanderVeen Photographers to capture all brand photography for this project.
CLIENT FEEDBACK
"We urgently needed a website overhaul and connected with Ben from Heartwood Brands, who we knew from a previous collaboration. In addition to our new website, we also worked with Heartwood on a new [brand anthem] video and an updated brochure. Their team was experienced and thorough, asking a number of insightful questions that really helped us think about what we needed in a new website. The entire process—from the detailed planning to the final implementation—was highly professional. We highly recommend Heartwood for their exceptional service and give them 5 stars."