OUR CLIENT
Transforming an Innovative Mass Timber Brand
ENGAGEMENT | BRAND IDENTITY DESIGN
Empowering Crosswood’s revolution in Mass Timber with strategic Brand Identity design.
OVERVIEW
Located in Waynesboro, VA, Crosswood was founded by an Army combat veteran who recognized a significant gap in the availability of mass timber for local construction projects. With a clear vision to harness locally sourced hardwoods, Crosswood established itself as a pioneering producer of high-quality mass timber products. Leveraging the latest academic research and sustainable practices, Crosswood not only bridges the gap between research and commercial application but also pushes the boundaries of modern construction with its innovative mass timber solutions.
In a strategic move to better establish their market presence, Crosswood partnered with Heartwood Brands for a comprehensive brand refresh. Understanding the need to articulate Crosswood's cutting-edge approach and sustainability ethos more effectively, we developed a robust brand strategy and revamped the visual identity. This brand refresh was designed to resonate with both industry professionals and environmentally-conscious clients, highlighting Crosswood's commitment to innovative design and localized manufacturing. The updated branding sharpens Crosswood's image as an innovator in the mass timber industry and elevates their overall market positioning, ensuring their visual identity is as forward-thinking as the products they create.
SERVICES PROVIDED
VISUAL IDENTITY
BRAND STRATEGY
COPYWRITING
MOTION GRAPHICS