OUR CLIENT
Highlighting a Legacy of Quality
ENGAGEMENT | WEBSITE DESIGN AND PHOTOGRAPHY
Forging a digital future for a century-old leader in Premium Hardwoods.
OVERVIEW
Situated in Greensboro, NC, Beard Hardwoods has been a cornerstone in the Appalachian hardwood industry since 1930. As a third-generation family-owned business, Beard Hardwoods is renowned for producing premium hardwood lumber, specializing in Tulip Poplar along with Red Oak, White Oak, Ash, and Walnut. Their commitment to quality, reliability, and customer service has made them a trusted name for nearly a century, maintaining a tradition of excellence and a deep-rooted heritage in premium hardwoods.
In a move to modernize their brand and enhance their online presence, Beard Hardwoods tasked us with a comprehensive digital transformation, primarily focused on a full-scale redesign of their website. In order to curtail project costs, while ensuring the new website looked as good as their premium hardwood lumber, we collaborated with a local photographer to coordinate a brand photoshoot that captured the authenticity of their operations and products.
SERVICES PROVIDED
UI/UX DESIGN
WEB DEVELOPMENT
PHOTOGRAPHY
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BRAND PHOTOGRAPHY
We partnered with local photographer, Bert VanderVeen from VanderVeen Photographers to capture all brand photography for Beard Hardwoods.
CLIENT FEEDBACK
"Heartwood Brands already knows our industry, so it was easy to get them to understand what we do. They knew the right questions to ask to get to the heart of our business and had the skills to turn that into a beautiful website. This was one of the easiest IT projects I've ever been involved with and the site looks great!"